Scoot Operation War-fare Campaign
Proposition:
The fastest way to score the best deals.
Task:
Create awareness and drive app downloads.
Strategic Direction:
Tap into the fear of missing out - that rush to grab the best deal before someone else does.
Creative Direction:
Ticket Wars - whoever grabs it, wins it.
Idea:
Operation War-fare
Getting the best airfare deal can feel like going to war. It is quick, intense, and competitive. However winning isn’t just about speed; it’s about strategy. You need preparation, sharp instincts, and perfect timing. Because when it comes to war, only the boldest and smartest emerge victorious.
MOB-EX AWARDS 2016
Best Campaign - Brand Awareness - SILVER
Best Campaign - Direct Response - SILVER
Best Campaign - Incentives & Rewards - SILVER
Best Campaign - Social Platform - GOLD
Best Campaign - Viral Marketing - GOLD
MARKETING EXCELLENCE AWARDS 2016
Excellence in Brand Awareness - SILVER
Excellence in Direct Marketing - BRONZE
Excellence in Social Media Marketing - SILVER
Excellence in Viral Marketing - GOLD
