Pawfect Zone was a passion project that brought my love for brand and innovation strategy to life.
I worked closely with the founder from day one, helping to shape everything from the brand name, brand positioning to its brand story and long-term vision. I have also helped to define the brand’s purpose, target audience, and values; crafted its narrative and tone of voice; and built a strategic foundation designed to grow with the business.
At the same time, I created visual cues as well as launching plans, ensuring every decision is aligned with a deeper mission.
