McDonald’s – Spicy Apple Campaign
McDonald’s Malaysia launched a new product, the Spicy Chicken with Apple Slices burger - a daring fusion that combined sweet and spicy in one bite.
Target Audience:
That would be the trend seekers, the people who crave what’s new, bold, and conversation-worthy. Whether it’s the latest sneaker drop, a new gadget, or a viral food trend, they want to be first to try it and first to post about it. For them, being part of the hype is as satisfying as the taste itself.
Proposition:
Real apple. Real spice. Real heat in every bite. A unique fusion of sweet apple and spicy chicken designed to surprise and excite every trend seeker.
Insight:
Taste is subjective, especially when it comes to something this unexpected. What seems strange to some can be irresistibly bold to others.
Idea:
Spicy Apple.
To spark intrigue and conversation around Spicy Apple, we tapped into the thrill of trying something new by turning curiosity into conversation, and conversation into craving.
Campaign Concept:
Campaign TVC: