MCD RAMADAN CAMPAIGN

McDonald’s - Ramadan Campaign

With the arrival of Ramadan, McDonald’s set out to celebrate the beauty of this sacred month - echoing the anticipation and joy felt by Muslims as they embrace a season of reflection, gratitude, and togetherness.

Target Audience:
Malay working adults who often feel exhausted from fasting and overwhelmed by work. Their energy dips around mid-day (3–4 p.m.), making it harder to stay focused. For some, especially those working from home, the challenge is balancing work demands with preparing meals for buka puasa (breaking fast).

Insight:
Ramadan is not just about feeding the body - it’s about feeding the soul. It’s a time for reflection, gratitude, and compassion. A time to count blessings, do good, and strengthen faith and family bonds.

Idea:
Indahnya Ramadan. (Count Your Blessings)

When you count your blessings, you appreciate what you have even more. At McDonald’s, we believe the true beauty of Ramadan lies not only in feeding the stomach but in nourishing the soul by pausing, reflecting, and counting the blessings that make this month truly special.

Campaign TVC:

Syukur Bersyukur series:

We created a three-episode web series titled “Syukur Bersyukur.”
The story follows a young boy named Syukur, who learns meaningful lessons throughout the month of Ramadan. Through moments of reflection and kindness, he discovers gratitude - realising how fortunate he is and how the spirit of Ramadan lives within everyday acts of compassion.

Episode 1:

Episode 2:

Episode 3: