Created a localized campaign series for L’Oréal Age Perfect Peony, tailored specifically for the China market.
The goal was to connect with mature Chinese women by celebrating the peony - a symbol of grace, confidence, and renewal deeply rooted in Chinese culture.
I worked on the strategic positioning and visual storytelling, ensuring the brand spoke to its audience not just through beauty, but through meaning. The result was a campaign that blended elegance and emotional depth to a global skincare icon.
