Insight:
In China, snacking is more than just satisfying hunger. It’s a ritual of sharing joy, comfort, and lighthearted moments with friends and family. For younger audiences especially, confectionery brands aren’t just about taste; they’re about the feelings and small delights that brighten everyday life. Alpenliebe needed to reinforce its role as the “little spark of happiness” in consumers’ daily routines.
Idea:
We brought this to life through a playful, cinematic TVC for Alpenliebe’s Jelly series. The story captured the magic of a small treat transforming an ordinary moment into one filled with laughter and connection. Using a bright, whimsical tone and visually engaging storytelling, we positioned Alpenliebe Jelly as the simple pleasure that turns daily life into something unexpectedly sweet.
Impact:
The TVC established Alpenliebe Jelly as more than candy - it became an emotional connector. The film was widely shared across Chinese digital platforms, resonating with families and young audiences, and strengthened Alpenliebe’s positioning as the brand that delivers joy in every bite.